Philosophy, Mission, and Goals

Our Philosophy

We believe the world is a shared environment, and all of God’s creatures are meant to benefit from one another. Coexistence is not merely an option—it is a conscious choice to follow our Creator’s plan for long-term survival.

Our Mission and Promises

• We are a responsible developer of foods for animals, especially those in human care.
• We provide foods that meet the highest standards of quality and safety—Human Grade and Kosher. (link)
• We continually strive to improve our products whenever possible.
• We will never sell a product below our established quality standards.
• We embrace innovation to strengthen the bond between humans and animals. (link Innovation)
• We develop formulas with efficiency in mind—creating a minimal number of products that can meet the needs of the greatest number of species. (link + history)
• We actively promote the conservation and propagation of rare and endangered species, both in managed care and in the wild. (link: treats, supplements, training)

Our Goals

• To set the highest example of our mission, ensuring that precious animals thrive today and for future generations, just as our Creator intended.
• To emphasize the critical role of nutrition and food safety in preserving rare and endangered species—while acknowledging that habitat loss, poaching, environmental challenges, and inadequate animal care remain global threats that no diet alone can solve.